Selling Tips

One word means so much – SOLD

What other word can evoke such a range of emotions? Upon hearing it the seller might feel excitement, joy, relief and perhaps a sense of nostalgia at the passing of an era, while the buyer could be feeling pure elation as for them a new age begins.

Perhaps the strongest feeling home ownership conjures is simply satisfaction.

We understand what it means to sell your home, your asset, your biggest investment in every sense of the word. It’s the reason we work so hard, to ensure it continues to bring you satisfaction right up to the end, when you hear that word.

Mission

Creating for you a new spirit in real estate – a spirit of customer dedication, innovation and communication, giving you a valuable edge over the market.

Accolades to ensure you are getting only the best

  • 2009 NSW/ACT Member of Consultative Committee for Marketing
  • 2008 Elite Member for Exceeding Sales Targets
  • 2008 Excellence in Marketing Award
  • 2008 REINSW National Website of the Year Finalist
  • 2008 New Talent of the Year Award Runner Up
  • 2008 Property Officer of the Year Runner Up
  • 2007 Property Manager of the Year Runner Up
  • 2006 National Excellence in Marketing Award
  • 2005 NSW /ACT Excellence in Marketing Award

Philosophy

Since commencing in real estate we have discovered that whilst obtaining the best price for your home is important, there are other values that you will want from your agent during the sale process. For example, there is a good chance you will like us to keep our appointments, be on time, or call if there is a change to our itinerary.

This is simple, professional courtesy.

You probably prefer your agent listens, rather than talks over you, being totally focused on your needs during the appointment is paramount and so we turn off our mobile phone.

You would probably wish to appoint someone with extensive local knowledge and experience. We will give you a realistic price estimate rather than an unachievable inflated opinion but we will stretch our buyers to their maximum to achieve the best price for you.

You probably prefer to be treated with courtesy and friendly professionalism during all stages of the sales process. We are not arrogant yet we believe in “telling it how it is”.

You would probably prefer a refreshing approach that is why we continue to build market share. We wouldn’t be here if we didn’t practice what we preach.

We are committed to our community, where we live and where we work.

WE VALUE YOUR HOME LIKE OUR OWN.

Special Delivery

Using only the most innovative and latest marketing tools putting you ahead of the pack.

An ongoing, formalised communications program to keep you fully involved and informed every step of the way, including detailed weekly market and inspection summary reports sent to you.

Working only with the most highly-trained negotiators in the marketplace with ensured continuous weekly and quarterly training for all staff with top industry trainers.

Guarantee that if you are not happy with our service, you don’t pay us the fee.

Our Pledge of Guarantee

Our aim is to provide you with the highest level of service to achieve the best possible outcome for the sale of your property. We understand the sales process can be an emotional one, and will do our utmost to ensure that the sale process is a pleasant experience.

To support this aim and in consideration of the trust you have placed in us, we guarantee a minimum list of activities we will deliver to you.

Sold Versus Sold

There are basically 3 ways to sell a property; either by auction or private treaty sale or tender.

The best method to sell your property will depend on its location and the prevailing market conditions at the time of sale. Your Kho & Lee Property Group representative will recommend the method that will achieve the highest price possible for your property. But it’s up to you.

Although we’ll do everything we can to ensure the sale process runs smoothly and is nothing but a positive experience, whether by auction or private sale, we understand that you may have your own reasons for wanting to sell one way rather than the other. Whatever you decide, we’ll work just as hard.

Private treaty

This method is associated with a fixed price or price range and is usually used on properties that a price can be determined through comparable sales and a predicted market response.

You must be careful with the fixed price method not to over price or under price your property. If you over price the home it will sit on the market for a considerable length of time, will cost you market momentum and potentially a great end result as the market will not respond to the listed price. If you under price your home it will also cost you money as the property is capped by the stated price and rarely will the market pay over that.

Auction

Under the auction method of sale, you set a reserve price, the minimum you are willing to accept. Buyers bid against one another at a set time and place. Once bidding passes your reserve you know you have an unconditional sale with a full deposit paid and exchange of contracts taking place on the day.

It is important to keep in mind that auction is simply a method of sale; it is not the process of sale itself. This means that if your property is passed in on auction day, the result is that you have at least identified the qualified buyers with whom we can negotiate a premium price for you.

You may sell prior to the auction date if you agree to the terms of purchase. This is then no different to a sale by private treaty. Generally auctions work best for homes which are difficult to put a price on because of a particular desirable feature, or if you wish for a result within a set time frame.

Tender

Sale by tender is utilised mainly for non-residential or highly specialized properties. The sale process involves intending purchasers to submit their price and terms together with a contract that they have signed. The best offer in price and/or terms will win the tender.

As with an auction, a reserve price may be set by you. Where the highest tender is over the reserve, both parties are legally bound to proceed with the sale.

Generally, the submissions are accompanied by a 10% deposit of the proposed purchase price, which can be retained by you if the successful tenderer does not proceed.

One of the most important issues in determining the salability of your house is how inviting potential buyers find it from the street or curb or media impression; that is creating first impressions.

A neutral newcomer with no special emotional attachment to the house is in a better position to evaluate your home’s appearance in a way that approximates what a prospective buyer sees.

Curb or first impression media appeal is critical because many prospective buyers will only drive by your home. If they decide to go on without stopping, they’re no longer a prospect and your odds of selling at a good price just dropped. Ideally, you want every person who stops and looks at the house from the curb or the media to be sufficiently enamored that they want to come in and see more.

Once inside the home, they have an opportunity to establish the emotional connections that really drive buying decisions. Curb or media appeal is made up of three primary components: the front entrance or photography enhancing the best features of the home, the rest of the home, and landscaping.

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